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Nike US
Role
Concept Creation and Lead Art Direction
Date
July 2023
Photographer
Alec McLeish
Feelin' Your All. Celebrate doing things that make us feel good. No matter how you get your sweat on, feeling free to move your body and achieve those all important endorphins each day doesn’t have to look a certain way; remember there is no rulebook!
Pumped with infectious energy, radiant grins and main-character hair flips, we placed our customers right in the centre of the action, capturing all the in-between moments of feel-good movement.
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